Marketing · Strategy · Design

Charles Cavalcanti

Global Marketer & Creative Strategist

I turn insight into campaigns that perform. A decade of marketing across four countries — blending data, design and storytelling to grow brands in any language.

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Charles Cavalcanti
Social Media StrategyPaid TrafficUI / UX DesignBrandingCommunity ManagementContent CreationAI-Driven Growth Social Media StrategyPaid TrafficUI / UX DesignBrandingCommunity ManagementContent CreationAI-Driven Growth
01 — About

A marketer who thinks in design.

I blend strategy, data and design to build brands that move people — and perform across markets and languages.

10+ years across Brazil, Canada, the U.S. and global remote teams: leading marketing operations, building communities, designing brand systems and running performance campaigns that generate real leads.

My work spans social media and content, paid traffic, high-converting UI/UX, and AI tools used to expand reach and sharpen results. Fluent in Portuguese, English and Spanish — built for cross-border work.

10+
Years in Marketing
3
Languages
4
Countries Worked
02 — Selected Work

Projects & Portfolio

Social · Web · Branding · Traffic
03 — Experience

Professional Journey

Work history, education & skills.

A full résumé of roles across agencies, startups, Web3 projects and creative studios.

Download Résumé ↓
2025 — Present

Marketing Associate

Peachy Men · New York City, USA

Paid-ad content, AI-driven creative, product visuals and high-converting landing pages.

2024 — 2025

Chief of Marketing Operations (CMO)

Kujaku Inc · Montreal, Canada

Marketing strategy, community, campaigns, web UI/UX and video.

2024 — 2025

Senior Publicist

BBZ (Anonymous Web3 Project) · Toronto, Canada

NFT/crypto communities on Discord & Telegram, paid traffic, branding and KPIs.

2023 — 2024

Senior Publicist

Pinout MKT e Vendas · Rio de Janeiro, Brazil

Content, community, design, website UI/UX and blog writing.

2022

Paid Traffic Manager

Render Criativo · Recife, Brazil

Paid-traffic planning, execution and KPI analysis.

2019 — 2022

CEO & Creative Director

Casa Mascavo · Natal, Brazil

Founder-led content, paid traffic, campaigns, graphic & UI/UX design and video.

2019

Marketing Manager

Chef Fit's Restaurant · Natal, Brazil

Brand identity, paid traffic, events and crisis management.

2017 — 2022

Social Media & Graphic Designer

Especiario · Lugares de Charme · Natal, Brazil

Brand identity, product design, paid traffic and web development.

2017 — 2022

Graphic Designer, Social Media & UI/UX

Construtor Digital · Natal, Brazil

Brand & print, web-systems UI/UX and video editing.

2015 — 2017

Graphic Designer & Social Media

Canaã Fruit Pulp · Goiana, Brazil

Packaging design, content creation and print materials.

2015 — 2016

Graphic Designer

E-Nova · Natal, Brazil

Brand identity, product design and social content.

Education
MBA in Neuroscience, Consumer & Marketing
PUCRS
In progress
Bachelor (BCS) in Advertising
Estácio de Sá
Workload: 2.672 hours
Bachelor of Technology in Marketing
Wyden Unifavip
Workload: 1.760 hours
Languages
PortugueseNative
EnglishFluent
SpanishFluent
Professional Skillset
Strategic CommunicationGlobal MarketingCross-Cultural Branding Graphic DesignSocial MediaContent Creation Paid TrafficNFT / Crypto CommunitiesUI / UX Design AI-Driven GrowthVideo EditingData Analysis
04 — Let's Talk

Have a project in mind?
Let's make it happen.

Email
contact@charlescavalcanti.com
Phone
+54 3804 386819
WhatsApp
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