Professional Experience
Work History
2024 - 2025
Chief of Marketing Operations (CMO)
Montreal, Canada
· Providing ideas and guidance on marketing initiatives.
· Social media content creation and community management.
· Marketing campaign planning and execution.
· Graphic material design.
· UI/UX Design for the new web site and designing landing pages
for campaigns that increase traffic and generate qualified leads.
· Using tools, services, and platforms to improve metrics, audience reach, and lead generation.
· Video editing.
2023 - 2024
Senior Publicist
Rio de Janeiro, Brazil
· Social media content creation.
· Social media community management.
· Marketing campaign planning and execution.
· Graphic material design.
· UI/UX Design for Web Sites.
· Video editing.
· Blog content writing.
2024 - 2025
Senior Publicist
BBZ (Anonymous WEB3 Project)
Toronto, Canada
Social media account management and community management.
· NFT/Crypto Discord and Telegram community management.
· Paid traffic campaign planning and execution.
· Branding planning process.
· Website UI/UX Design.
· KPI analysis.
2022 - 2022
Paid Traffic Manager
· Paid traffic planning and execution.
· KPI Analysis.
Recife, Brazil
2019 - 2022
CEO and Creative Director
Casa Mascavo
Natal, Brazil
· Social media content creation.
· Social media community management.
· Paid traffic planning and execution.
· Marketing campaign planning and execution.
· Graphic material design.
· UI/UX Design for Web Sites.
· Video editing.
· Blog content writing.
2019 - 2019
Marketing Manager
Chef Fit's Restaurant
Natal, Brazil
· Social media content creation.
· Social media community management.
· Brand identity creation.
· Paid traffic planning and execution.
· Events planning and execution.
· Crisis management.
2017 - 2022
Social Media and Graphic Designer
Natal, Brazil
· Social media content creation and community management.
· Brand identity creation.
· Product design
· Paid traffic planning and execution.
· Sales optimization.
· Website Development
2017 - 2022
Graphic Designer, Social Media and UI/UX
Natal, Brazil
· Social media content creation and community management.
· Graphic material design (brand design and printing materials).
· UI/UX Design for Web Systems and Web Sites.
· Video editing.
2015 - 2017
Graphic Designer and Social Media
Goiana, Brazil
· Product Design (Package development).
· Social media content creation and community management.
· Graphic material design (folders, stickers, banners, etc.).
2015 - 2016​
Graphic Designer
Natal, Brazil
· Development of business identity (logo, business cards, presentations, etc).
· Product Design.
· Social media content creation.
Education
Bachelor (BCS) in Advertising
Estácio de Sá
Workload: 2.672 hours.
Bachelor of Technology (BTech) in Marketing
Wyden Unifavip
Workload: 1.600 hours.
Professional Skillset
Strategic Communication
Global Marketing
Cross-Cultural Branding
Design Expertise (Graphic Design Skills)
Social media account management and content creation.
Paid traffic campaign planning and execution
NFT/Crypto Community Management.
UI/UX Design
Languages
Portuguese (native)
English (fluent)
Spanish (fluent)